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Consumer Insight Manager - Glasgow - City Centre

Ref: 108 Date Posted: Sunday 04 Mar 2018
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Due to the increased requirements for the team to provide insights across all brands an opportunity has become available for a Consumer Insights Manager to join the insights team in this new position.


This role is responsible for ensuring Edrington’s Regional Power brands and Super Premium marketing teams are equipped with actionable findings on a range of insight challenges. These will cover market & category understanding work, brand health, performance and positioning, marketing effectiveness, and the potential of new product / packaging / campaign ideas that help inform their decision-making. Experience of Market research/ consumer insight from either client or agency side is required.



Reporting to the Head of Consumer Insight, key responsibilities for this role include:


  • Providing support throughout major strategic market, category and consumer understanding projects, qualitatively and quantitatively.

  • Overseeing the tracking of brand health across markets, working with local teams on implementation of monitoring plans across both consumer and trade tracking.

  • Developing tools and guidelines to empower local teams to run primary research (e.g. campaign evaluation, NPD concept testing, pack tests) themselves to a consistent standard.

  • Acting as the ‘evaluation champion’ within the business, working with central and local teams to ensure that the progress of key initiatives against objectives is being monitored in a robust and consistent way.

  • Managing cross-market research projects along with specific local projects in markets.

  • Sharing findings from research with marketing teams and working with them to generate actionable insights in an engaging, and inspiring way.

  • Exploring new research and analysis techniques (in particular web-based tools) and share best practice within the wider consumer insight team.

  • Analysing and interpreting the results of research along with secondary data to identify conclusions and implications.


The successful applicant will have previous experience within a market research role (either agency or client-side) with an in-depth knowledge of qualitative and quantitative research techniques, with an ability to analyse, interpret and present data. You should be highly numerate with excellent written skills and attention to detail. You will have strong project management skills and an ability to build strong working relationships with people throughout the business and partner agencies.


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