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Distillery Brand Ambassador - The Macallan - Craigellachie

Ref: 81 Date Posted: Wednesday 15 Nov 2017
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An exciting new opportunity has arisen to be based at the new Visitor Experience at Macallan. This role will be the standard bearer for the Brand Ambassador community and will be the brand knowledge at the Macallan. This role must be the perfect host as they will be responsible for hosting and executing exceptional events at this iconic visitor experience.


The Distillery Brand Ambassador will nurture high-net-worth individuals (HNWI), key trade and media relations at Macallan and be involved in brand training of the distillery team, ensuring the knowledge of the staff is kept up to date with introductions and market developments. As a Spiritual Home custodian, they will be the shining example and inspiration for our global network of Brand Ambassadors. Furthermore, they will identify and execute key events at the distillery and within the Speyside/ Aberdeenshire region.


Reporting to Head of Education - The Macallan, key responsibilities for this role include:


  • Host and inspire visiting HNWI and trade at the distillery to ensure a life-lasting and meaningful relationship with The Macallan while making them understand our philosophy and range.

  • Host and inspire visiting media and influencers, measured in PR value.

  • Train the distillery staff to ascertain their knowledge of our range is up to date and that they have a basic understanding of how Macallan performs globally.

  • Identify, organise and execute exceptional event opportunities at the distillery and in the Speyside/Aberdeenshire region, measured in the number of attendees and samples.

  • Support the distillery and global team with the tour script for the new distillery.

  • Building relationships with the local trade to ensure a formidable presence of The Macallan in their bars.

  • Be the voice of the brand across social media in the region.

  • Build a social media profile followed by influencers across the world, amplifying all your activities.

  • Mentor guides, boutique and bar staff keen on developing their role within our company.

  • Track the impact from HNWI/trade/media visits.

  • Deliver messages with credibility and authority.

  • Translate global on-trade trends for use at the distillery bar.

  • Connect with global brand team to contribute/consult on NPD projects and running Q&A’s.

  • Being on point in style and substance as the example for the global Brand Ambassador community.


To succeed in this role you will have a background in the drinks industry with a strong understanding of hospitality and luxury consumer goods. You will be able to demonstrate a technical knowledge of distilling and sensory assessment and be fluent in both English and Spanish. A passion for engaging people, an understanding of social media and excellent presentation skills are all key for this role.

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