Global Consumer Relationships Marketing (CRM) Manager, Permanent, Flexible UK Based - Scotland

£48,000 - £54,000 - The Macallan - Marketing
Ref: 567 Date Posted: Thursday 17 Sep 2020
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Edrington is headquartered in Scotland and employs over 3,500 people in its wholly owned and joint venture companies, with over 70% employed overseas. We own our route to market in 15 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements.

Edrington’s vision is that we will give more by building the world’s leading portfolio of exceptional super premium spirits.

An exciting new opportunity has arisen for a Global Consumer Relationships Marketing (CRM) Manager at Edrington, working on The Macallan.

The CRM Manager will play an important role in shaping the CRM strategy, building strong consumer relationships, and working closely with the Brand Team, Private Client Relationship Managers, and the rest of the business to provide technical expertise to shape and elevate the brand experience for our consumers.

Working closely with the Head of Consumer Experience, this role will support in creating the initial CRM strategy, and ongoing development of that strategy, take the lead in consumer data collection, management, and analysis, create and deliver a tailored consumer experience and ensure the measurement and analysis of the performance of the CRM strategy.

Key responsibilities include:

  • Develop the consumer database, providing a single view of each consumer
  • Develop an advanced criteria framework to assess the relative value of each consumer to the brand
  • Develop cross channel contact strategy, segmented by client groupings
  • Identify, propose, scope, develop and manage segmented journeys, propositions and consumer experience, both online and offline, that will elevate the brand for our consumers
  • Integrating and managing the activities of the consumer insights team to establish framework to measure consumer satisfaction, engagement and advocacy
  • Develop the real- time monitoring and evaluation framework and platform
  • Lead the adoption, global usage and effectiveness of CRM marketing technologies 

To be considered for this role, you will have demonstrated experience and passion for CRM, including international experience, CRM systems, and Email platforms. You will be experienced in embedding consumer-centred-design methodologies and practices across organisations, and technically comfortable in managing the adoption, development and roll-out of back-end infrastructure as it powers front-end user experiences.

If you would like to apply for this role, please submit your C.V. and cover letter

Closing date for application - Tuesday 29 September 2020

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