Product Manager, Taiwan - Asia

Marketing
Ref: 313 Date Posted: Wednesday 05 Dec 2018
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An opportunity has arisen for a Product Manager to join the Taiwan Marketing team.

This position reports into the Marketing Manager and will be responsible to develop, implement and evaluate brand(s) strategy and action plans for Taiwan market.


Job Responsibilities

Brand Profitability

  • To assist Marketing Manager to achieve annual targets for volume, NSV and STNC

  • To ensure the channel mix is in line with annual plan guideline.

Brand Strategy

  • To execute and implement of brands strategy and plans and ensure effective implementation within agreed budgets, objectives and timeframes.

Market Research/Competitor Analysis

  • To Update a comprehensive, marketing information data bank by gathering market intelligence and competitors’ information and report to Marketing Manager for counter actions.

Advertising & Promotion

  • To negotiate and optimise the media buying

  • To assist Marketing Manager to develop and implement local tactical campaigns when and wherever appropriate
  • To record and consolidate A&P expenditure and commitments

Customers

  • To assist Marketing Manager to meet with key customers on a regular basis and attend key meetings where required

 

Knowledge, Skills & Core Competencies Required

  • Bachelor’s degree in marketing, business, MBA preferred

  • At least 7 years’ experience as in brand marketing or product management

  • In-depth brand/product marketing knowledge and experience, FMCG preferred

  • Strong analytical ability and data driven thinking

  • Strong written and verbal communication skills in English/Chinese

  • Good presentation skills

 

If you would like to be considered for this role please forward your C.V. and covering letter to hr.singapore@edrington.com (a full copy of the job description can also be obtained from this email address).

Closing Date for applications – 14 December 2018