An exciting opportunity has arisen to join The Famous Grouse global team based in Glasgow Queen Street to provide maternity cover on Edrington’s largest volume brand.
This role repots to the Global Marketing Controller and has responsibility for developing global media strategy and creative assets to drive consumer recruitment and brand equity.
Key Responsibilities for this role include:
Deliver current campaign assets
Deliver campaign measurement and analysis with marketing insight team
Develop forward campaign strategy based on learnings and insight
Define the global media strategy with the global agency and ensure application across markets
Create global activation platform(s), develop associated assets and drive local implementation
Manage designated budgets
Support global planning
Provide ongoing communication and support to markets
To be successful in this role you will bring:
A clear understanding of core brand management competencies with specific experience in leading the creation and production of ATL campaigns
Fluent understanding of media planning
The ability to contribute to the creation and support the execution of, a consumer driven global brand strategy
Proven project leadership skills
Sound Commercial experience, particularly with P&L management, product costs and price builds
The ability to work with cross functional teams to tight deadlines
Strong communicator with good presentation, negotiation and influencing skills
Closing Date for internal applications – Thursday 26th April 2018