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Senior Brand Manager - The Famous Grouse (mat cover) - Glasgow - City Centre

The Famous Grouse - Marketing
Ref: 172 Date Posted: Monday 21 May 2018
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An exciting opportunity has arisen to join The Famous Grouse global team based in Glasgow Queen Street to provide maternity cover on Edrington’s largest volume brand.

This role repots to the Global Marketing Controller and has responsibility for developing global media strategy and creative assets to drive consumer recruitment and brand equity.

 

Key Responsibilities for this role include:

  • Deliver current campaign assets

  • Deliver campaign measurement and analysis with marketing insight team

  • Develop forward campaign strategy based on learnings and insight

  • Define the global media strategy with the global agency and ensure application across markets

  • Create global activation platform(s), develop associated assets and drive local implementation

  • Manage designated budgets

  • Support global planning

  • Provide ongoing communication and support to markets

 

To be successful in this role you will bring:

  • A clear understanding of core brand management competencies with specific experience in leading the creation and production of ATL campaigns

  • Fluent understanding of media planning

  • The ability to contribute to the creation and support the execution of, a consumer driven global brand strategy

  • Proven project leadership skills

  • Sound Commercial experience, particularly with P&L management, product costs and price builds

  • The ability to work with cross functional teams to tight deadlines

  • Strong communicator with good presentation, negotiation and influencing skills

 

Closing Date for internal applications – Thursday 26th April 2018



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